Login to the Domain Manager and go to Account details > Branding.

Once you reach the branding section in the DM, your default brand will be shown displaying the information that is set up for your default brand. The above image displays the branding information as it will be once a new account has been created and no updates to the default brand have been made.

The email address that we add by default is, you will need to change this to an email address connected to the domain you want to send the branded emails from for your default brand.

Updating your default Brand

The first thing you need to do before even thinking about changing templates or adding custom headers is set up a custom email address in your default brand. This custom email address will send notifications and information to your customers. Our system will do all the heavy lifting and send the emails, It's up to you to configure a correct setup so our system is allowed to send branded emails from your custom domain.

!!Take Note!!: In order for the branded e-mail to be delivered successfully and not end up in spam folders, it's necessary you add information to an existing SPF-record or create a new SPF record for the domain which will be sending the branded emails. The information which needs to be in the SPF-record is detailed below.

If you do not add the SPF-record to your domain, you will not be able to update your brand's email address and the below error will occur when you do try to update your brand's email address.

  • To update your default brand with a new email address first click the 'update brand' button. On the page that opens you can specify your brand's details. We'll go over them one by one.

  • Locale: Specify your locality, English or Dutch are the only two options you have here. Unless you want the branding to be displayed in dutch where possible, specify "English" here;
  • Organization: Specify the organization name for your default brand here;
  • Street name and numbers: Specify your brands' address information here;
  • Zipcode: Specify your brands' zipcode here;
  • City: Specify your brands' city here;
  • State: Specify your brands' state here;
  • Country: Specify your brands' country here;
  • Email Address: Specify your email address here.;
  • Telephone Number: Specify your brands' telephone number here;
  • Fax number: Specify your brands' Fax number here;
  • Website: Specify your company website here with a complete URL;
  • Abuse contact: Specify your abuse contact here.

Take note: It's important to add an abuse contact. As a reseller, you're responsible for your customers and offering the ability for complainants to get in touch and report abuse to the appropriate abuse channels of your brand(s).

Add a new brand

To add brands, simply click the add brand button in the top right of the Domain Manager and add a new brand.

The branding templates make it possible to brand all emails and web pages your customers may encounter in your company's style. For instructions on which information goes where when creating a new brand, refer to the instruction above.

You can even use multiple brands. If multiple brands have been added, the different brands will be shown in a list when navigating to the branding section in the Domain Manager. In order to view and update the templates, please click on their respective names while logged in to the Domain Manager. For your convenience, we made some preview options available. Make sure to check these after finishing editing the templates to ensure the outcome is as you expected. The different templates available are detailed below.

Email templates

Email notifications are sent as multipart emails; both the text version and the HTML version are sent together. The emails consist of a header, body and footer part, all of these parts can contain variables to personalize the content of the emails and add your company's brand information. The complete list of variables to use with the email templates is located in the documentation section. Most emails contain a mandatory text in English because of the ICANN requisites, however, we provide an option to put explanatory text below the standard text.

Please make sure to use the texts in the header to refer to the explanation in your language or refer to your additional comments.

Web templates

The web templates have the same kind of composition as the email templates; they consist of a header, body, and footer. All of these parts can contain variables to show your brand information. The complete list of variables to use with the web templates is located in the documentation section. Most web pages that are linked to from the emails have a mandatory text in English, because of ICANN requisites, however, we provide an option to put explanatory text below the standard text.

Please make sure to use the texts in the header of the web page to refer to the explanation in your language or additional comments.

Take note: Both the email and web templates use the respective header and footer template.

Other templates

Realtime Register has a branding option available to brand the whois of TLDs accepting additional information. Make sure to use this option to promote your brand through the WHOIS output.


A few common errors can occur when updating existing or adding new brands.

A brand is created/updated, but the brand/updates do not show in the branding overview.

Once a new brand is created, an email is sent to the brand email address to confirm the brand details. Once the email is confirmed, your brand will become active and visible. Below is an example of what a branding confirmation email looks like.

Once accepted, the brand will become visible in the overview.

SPF record error

The most common error is the SPF-record error when adding/updating a custom email address to/for a brand.

The update in the image above clearly states that an SPF-record containing "" has to be added to the domains SPF-record. As you can see, the update above tried to update the brand with a "" email address. You could always consider contacting Hotmail or G-mail for example, but they will not add information to their domains SPF-record and we do not allow it either. You have to use a domain managed by yourself and connected to your company by preference. Only then you will be able to update your branding details.

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