Customize your branded emails

The fourth step is to customize the branded email templates. Customizing the branded emails our system sends to your customers to manage their domains provides trust in the emails your customers will receive as your brand is will be shown in the emails sent. If your brand is not recognized in the branded emails sent by our systems, your customers might deem legitimate emails from your company as spam and ignore important emails regarding the management of their domains.  Do keep in mind the instructions below are meant to explain how you can manage your brand and not a mandatory requirement on how to set them up.

In order to customize branded emails sent by our system, Follow the instructions below.

Login to the Domain Manager and go to Account details > Branding

You've now reached the overview of all branded emails our systems sends to registrants in order for them to confirm contact details and accept outgoing transfers for example.

Email is sent as multi part e-mails; both the text version and HTML version are being sent together. The emails consist of a header, body and footer part, all of these parts can contain variables to personalize the content of the e-mails and add your company's brand information. The complete list of variables to use with the e-mail templates is located at the documentation section. Most e-mails have a mandatory text in English because of the ICANN requisitions. However, we have provided an option to put explanatory text below the standard text. The email templates available are the Header and Footer templates, the notification templates, and the request for response templates.

Email Header/Footer
Email Notifications/Requests for response

Customize email header/footer

Take note: customization of the header and footer apply to all branded emails. In other words, this is the header and footer that will be used for all of your branded emails. Please make sure to use the texts in the header to refer to the explanation in your language or refer to your additional comments.

  • Click 'header' or 'footer' to open the template.

  • Click 'Update template' to update the header template.

  • Submit your custom HTML header or define a text version (HTML allows more styling options) for your email header and click 'Update template'.

  • A green bar indicates the template has been successfully updated.

  • You've now successfully updated the header/footer template.

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Customize email notifications/requests for response

Take note: It's advised to add explanatory texts in your own language to the branded emails that contain default mandatory text required by ICANN. Make sure you check and if necessary add additional information to all of the notification email templates available. You can change some emails all together, but we advise to use the default texts we provide and provide additional information for your customers if necessary. In case any ICANN mandatory texts are required you will only be able to add an explanatory text to the mandatory ICANN text. All of the email templates can contain variables to personalize the content of the e-mails and add your company's brand information. The complete list of variables to use with the e-mail templates is located at the documentation section.

  • When you click any of the notification/request for response email templates, you'll open the selected template. When you click the preview, a preview of the corresponding template is displayed in a pop up window.

  • Once you've opened a template, click 'Preview template' to check the preview of the email template you're currently looking at, this will enable you to determine if mandatory ICANN texts are set up for the email template you're editing. Below you'll find an example of an email template with ICANN mandatory text and one without ICANN mandatory text.

Email with ICANN mandatory text

When you open a what looks like an empty email template, you'll notice that in the preview, text can be found. This is the ICANN mandatory text that we're obliged to sent to registrants in certain emails we send to registrants considering their domains. The WHOIS accuracy reminder email is a good example of such an ICANN mandatory email we're required to send to registrants. Of course, all email templates with ICANN mandatory texts in them behave like the example below.

  • Click the WHOIS accuracy email template in the notification list.

  • You'll notice that there is no text available in the email template, but when you open the preview of the 'empty' email template, you'll notice that there is information in the email template. This information is default and can't be customized.

  • To inform your customers, you should have already customized your email header, but you can add explanatory text to the above email as well. To do so, click 'Update template', add the explanatory text and clicking 'update template' again.

Take note: If you wish to add explanatory text in HTML, be sure to add the text both to the respective versions of the email template.

  • A green bar indicates the email template has been updated successfully.

When you now click the preview of the WHOIS accuracy email template and scroll down, you'll notice that the explanatory text has been added.

  • You've now successfully added explanatory text in addition to ICANN mandatory of the WHOIS accuracy email template.

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Email without ICANN mandatory text

The email templates without ICANN-mandatory text are a little more straight forward. In these email templates, by default, variables are used. The complete list of variables to use with the e-mail templates is located at the documentation section. Our advice, again, is to leave the default text as is and add additional information. In case you wish to fully customize the emails, that's fine as well. The outgoing transfer privacy protect reminder email is a good example of an email template without mandatory texts.

  • Click the Outgoing transfer privacy protect contact reminder email.

  • You'll notice that there is a pre-defined text available in the email template.

  • To change or remove the predefined text, click 'Update template', make the changes and click 'update template' again.

Take note: If you wish to customize using HTML, be sure to add the text both to the respective versions of the email template.

  • A green bar indicates the email template has been updated successfully.

  • You've now successfully updated the Outgoing transfer privacy protect contact reminder email template without any ICANN mandatory texts in it.

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